| Powerful Reason # 5
& Missing Link # 4:
"Offers --
How To Create Powerful Offers That Cause People To Line Up And Beg You
For Your Product!"
Why do some poor copy sites sell like crazy, while
other sites with powerful copy sell nothing? Because nothing
affects website sales more than the basic offer.
Ask any professional copywriter and they will tell
you:
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"Changes
in the price, terms, guarantee and the way in which the product is
combined or segmented will show greater difference in response than
most changes in copy or layout."
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You can use the most convincing copy in the world
and still sell nothing if your offer is weak and uninspiring! In fact,
you might as well be pushing a peanut up a mountain with your nose.
Here's just another area where 'Confessions
of a Website Copywriter' beats the rest. You'll learn:
-
The simple
changes in your payment proposition that will practically force
prospects to give you their money!
-
How to use bonuses
to attract a stampede of business to your door!
-
3 powerful
enhancements to turning your guarantee into a turbo charged weapon that
will have your customers begging for more!
-
5 simple yet
alluring pricing strategies that will shock your prospects and explode
sales through the roof!
-
How to create a
drop-dead, kick butt offer that is virtually guaranteed to sell like
crazy (both on and off-line)!
Frankly, most copywriting courses don't cover
offers at all. And if the offer is more important than the way it is
presented, isn't this something that should be covered?
Powerful Reason # 6 &
Missing Link # 5:
"Readability
Based Layout -- How To Design A Web Page To Get Your Copy Read!"
How effective is powerful sales copy when it
doesn't get read? Well the answer is obvious... It's useless.
In fact, copy that doesn't get read is about as
useless as a screen door on a submarine? It's like the proverbial tree
falling in the woods with no-one around to hear it!
So how do you get your copy read? Simple, you use
a readability based design strategy to encourage readership.
You see, nothing affects the readership of a
letter more than the basic layout of the copy. So a powerful letter
really relies on 2 main elements - the SALES COPY to sell
your product, and the LAYOUT to get
the sales copy read.
Now you don't need to be a genius to create an
effective readability based layout. But you do need to know some of the
insider secrets. And these insider secrets are sadly overlooked by many
of the copywriting courses being sold today.
Thankfully, 'Confessions of a Website
Copywriter' reveals ALL the layout secrets you need to getting
your letter read.
Here are just some of the tricks of the trade
shared with you:
-
Consumer
readership behavior and how to exploit it to entice readers into
devouring your copy!
-
What to highlight
on your letter and why!
-
5 little known
eye catching techniques to constructing your words, sentences and
paragraphs to encourage readership!
-
How to make your
headlines jump out from your page to grab your prospect's
attention!
-
7 simple ways
to highlight text, sentences and paragraphs so they magnetically
attract scanning readers every time!
-
How to take
advantage of pictures so they positively influence the readership
pattern of your letter!
-
The most
digestible font to scanning eyes and when to use them!
And since layout greatly determines the extent to
which your letter gets read, isn't this something you should be
learning about?
"It's Like
Having The Goose That Laid The Golden Egg!"
Owning 'Confessions of a Website Copywriter'
is like having the goose that laid the golden egg. You'll have
everything you need to create your very own automatic cash machine that
can generate thousands of dollars for you while you sleep.
We could easily charge $97 for the ebook version
of this manual. How do we know? Because the author ran a pricing survey
with beta testers and this is the price that many said they'd expect to
pay!
But setting the price at $97 for this program
would limit the number of people who could take advantage of it. Many
of the people who need it most, simply wouldn't be the ones who get it.
Frankly, we are
absolutely determined to stopping the 'little guy' from being ripped off
by all 'direct mail crap' being passed off nowadays that doesn't work
online.
That's why you can get 'Confessions of a
Website Copywriter' for a steal at $57.
In the words of the author:
Update: I'm on a mission - I am so absolutely
committed to stopping the little guy from being ripped off (like I was
time and time again) that as part of a special marketing test, I am
dropping the $57 price even lower to $27!
But be warned - I'm only doing this to see whether it gets
'Confessions of a Website Copywriter' into more hands or not. If it
doesn't (or if it actually reduces the number because of quality
perception problems), the price will rise again and you'll be forced to
pay the full $57!
Remember - This is the same manual that many of
the top marketing gurus are staking their reputations on and
endorsing... including Joe Vitale, Brett McFall,
Chris Bloor and Dan Thies
(just to name a few).
It is also the same closely guarded secrets that
many copywriting courses being sold online today don't tell you... and
which could cost you 1042% in online sales and profits!
And you can get it all now for only $27.
But Wait... We Want To
Make This A No-Brainer So:
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To prove how committed we are to getting 'Confessions
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FREE GIFT # 1: "8
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Writing copy can be extremely tedious. You
sometimes get so frustrated and overwhelmed by it all, that you feeling
like a…
That's why I have included these worksheets that I
copied from other copywriters. That's right copied!
You see, when I first started writing letters and
advertising pieces, my mind was a jumbled mess. I didn't know what I
was doing from one point to another.
I often lost my train of thought and went off
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that I often felt like slitting my wrists to end the pain.
Then slowly, I began discovering some of the
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Now you can enjoy the time saving, profit
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"A terrific resource with tons of proven words!" - Yanik
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Did you know that there are about 24 words that
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Let's take the word 'order' for example. The word
'order' communicates the pain of parting with money and can scare your
prospects away.
But it doesn't stop there... Did you know that
there are about 300 words that have been *PROVEN to make money when
used in virtually any sales promotion?
Now let's look at the word 'invest'. 'Invest'
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In this report, you'll discover 24 'dead as a door
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Newsflash - the majority of business cards given
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I was gob smacked when I first read
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After following the advice in this report and
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BONUS # 4: "Great Logos And Why" (valued at $17)
There's a big lie circulating the 'get rich quick'
traps claiming logos don't sell. Now I'm not saying that logos sell
products. We all know that the copy in your salesman. What I'm saying
is that logos help your copy sell more!… as long as they are
credibility based.
Let me explain.
When a computer wiz and a chef talk about the best
software program to buy, the computer wiz will be more influential. On
the other hand, when they talk about the best curry and where to buy
it, the chef will win out. What is happening here?
Very simply, the computer wiz knows his field of
expertise better and will be more influential when it comes to
computers related discussions. The chef knows his field of expertise
and will similarly be more influential when discussing cooking. Plus,
one important second requirement: each must be trustworthy.
When a person is considered an expert and
trustworthy, then the person will be considered credible. Messages from
the credible person will be more influential by the recipient of the
message.
How does this relate to logos? Think of the person
as the company and the recipient as the customer. When a logo is
designed to symbolize the company's field of business, then the company
is considered an expert in this business.
And being viewed as an expert, helps build your
credibility which consequently increase the persuasiveness of your
message.
Enter Bill Haig, one of the forefathers of
credibility based logos. Bill has worked in the graphic
design/marketing field for over 40 years as a strategic logo design
planner and logo program manager.
He has help plan credibility based logos for
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(now in its 4th print).
In this report, Bill reveals the secrets to
creating powerful credibility based logos, along
with examples of what works, what doesn't and why.
You will discover how to quickly and easily create
your own 'credibility based logo' to come across as an expert in your
field.
Using these techniques will skyrocket the
credibility of your web site, sales letters, letterheads, business
cards, advertisements and any other promotional material you use.
This is subject is rarely discussed and is one you
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Now in case you have any lingering doubts about
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